© 2025 IMBUU. All rights reserved.
a narrative collective
IMBUU is a collective telling powerful stories from the margins—bold, culturally grounded narratives that reshape how we see the world and each other. Through film, podcasts, exhibitions, and immersive experiences, we explore the intersections of culture, history, and identity.
Our work is rooted in amplifying othered voices; those often pushed to the periphery of mainstream narratives.
We see storytelling as a radical tool for resistance and repair.
MBU
/m-bu/
In traditional Kirike language, 'MBU' means core or womb.
IMBUE
/ɪmˈbjuː/
The English word 'imbue' originates from Latin, meaning to impregnate with feeling.
IMBUU
/ɪm-buː/
IMBUU is for stories that reshape how we see the world and each other.
Our name embodies a traditional Kirike word while leveraging its semantic and phonetic link to the English word imbue.
Meet The Collective
Christina IFUBARABOYE
Founder / Creative Director
Christina Ifubaraboye is founder of IMBUU and a Hot Docs-Blue Ice 2022/23 Fellow, with a multi-hyphenated background in storytelling, writing, and strategy across media, public affairs, and the arts. She holds a BA in Mass Communications from the University of Hertfordshire. After graduating and returning to Port Harcourt, Nigeria's oil capital, Christina began developing her first film, now in post-production, while working across Nigeria's creative industries—from reporting in Delta State and operations at Coronation Registrars to shaping narratives in Lagos, Africa's most populous Black nation.
In Lagos, she curated stories for a culinary magazine and blog, contributed to brand and communication strategy as assistant to the founder of The Ben Enwonwu Foundation, and worked across Omenka Magazine and Gallery. At Evoke Communications, she led campaigns as a copywriter and managed accounts for major brands. Christina's decade-long, cross-sector experience informs her leadership at IMBUU—a culturally rooted, creatively driven organisation using storytelling to challenge distorted narratives and amplify othered voices.
Christina IFUBARABOYE
Founder / Creative Director
Christina Ifubaraboye is founder of IMBUU and a Hot Docs-Blue Ice 2022/23 Fellow, with a multi-hyphenated background in storytelling, writing, and strategy across media, public affairs, and the arts. She holds a BA in Mass Communications from the University of Hertfordshire. After graduating and returning to Port Harcourt, Nigeria's oil capital, Christina began developing her first film, now in post-production, while working across Nigeria's creative industries—from reporting in Delta State and operations at Coronation Registrars to shaping narratives in Lagos, Africa's most populous Black nation.
In Lagos, she curated stories for a culinary magazine and blog, contributed to brand and communication strategy as assistant to the founder of The Ben Enwonwu Foundation, and worked across Omenka Magazine and Gallery. At Evoke Communications, she led campaigns as a copywriter and managed accounts for major brands. Christina's decade-long, cross-sector experience informs her leadership at IMBUU—a culturally rooted, creatively driven organisation using storytelling to challenge distorted narratives and amplify othered voices.